October CEO Letter

Pro tip: Put a mask and patches on, and read below! And if you already have one on, give us a thumbs up reply!

Dear Mask Lovers,

More and more masks are popping up everywhere. The fun part? You get to try loads of them, including interesting ones you won't find anywhere else in the UK with Sonagi. The hard part - keeping track of them all, even for us. That's why we're working on something exciting: a way to track masks, ingredients, your skin's needs, and what actually works for you coming your way.

But here's the thing, your favourites will always be easy to remember. It's like your go-to shoe, one of those simple comforts you return to. Tried and tested, you already know exactly what to reach for when you need it.

So, some of you must be curious: what do the people at Sonagi actually reach for themselves?

Woke up this morning after trying the newest addition to our Biodance collection, the Purple PDRN Mask, my skin’s properly hydrated and glowing. But while everyone’s talking about Biodance, we like to follow not just the trend but the science too.

That’s why the CKD Retino Collagen Mask is hands-down the only one I'd take to a desert island. The Chong Kun Dang Group has been in pharmaceutical R&D for over 80 years, with partnerships across Switzerland and the US and its own raw material plants which is exactly why the ingredients here are a cut above. The hydrogel itself is thick, dense, and holds its shape. Having visited their factories and met the team myself, this is the mask I keep coming back to for that fantastic glow and grade-A ingredients. 

Busy day, long commute, city pollution – none of that washes off easily.

So instead, I reach for the ReturnU Pore Shooter, and double cleanse.
Both a cleanser and a mask, built around these green mandarin oranges (known locally as Putgyul) on southern Jeju Island which features mineral-rich volcanic ash in the soil.  
These unripe fruits are harvested during a strict four-week window, and are celebrated in K-Beauty for their high concentration of antioxidants and vitamins that work wonders on the pores by freeing radicals and delivering a high dose of serum while it cleanses. The founding team behind ReturnU came up through big Korean beauty conglomerates, and it shows - the cleanser and mask duo just works. Hands-down, farm to sink, love the organic approach and Vegan power!

It's like your go-to shoe, everyone's got one! Done and dusted, an all-time favourite. 

For me, I keep coming back to the C Moju. It uses fermented rice serum, one of those Asian ingredients that brightens and hydrates at the same time. The mask itself isn't cotton, it's micro-fibre, softer and more luxurious against the skin. Fifteen to twenty minutes, and I'm left patting in a fantastic serum before heading out the door.If some of you have noticed this one has turned up twice in your monthly box, that's not a mix-up. I genuinely can’t part with it! 

Best part, I also keep recommending it to others. Developed by the true love of a husband, for his wife when she got pregnant with their child, and her skin type changed. He created this mask for her. (Plus he’s also a very famous Korean make-up artist). Suitable for all, including sensitive skin, anti-ageing, hormonal balance. It's my go-to mask! Please just keep it within our Mask Lover’s community though, I secretly don't want us selling out!

Our own Microneedle Patches! I try all sorts of things, but this one sounded kind of painful - so it sat in our office for a long time before I finally had to try our own formulation. I'll admit, I was skeptical.

And then I was wrong, really wrong. Just like we promise, the needles didn’t hurt, and the way they actually penetrate when applied correctly under the eyes was almost addictive. I ended up doing 3 days in a row which is what we recommend if you want to maximize results. Afterwards, there it was: my eye area looked plumper, with more volume, dark circles noticeably lighter, and the finest lines starting to fade.

The best part for me? Only five ingredients: hyaluronic acid, collagen, and adenosine (a naturally occurring compound that helps smooth skin), plus two brilliant peptides that works to rejuvenate the under-eye area.

These days, I do MNP patches 2-3 times a month, each time 3-days in a row.

This is my new jam!

In October I am once again travelling to Seoul to attend K-Beauty Expo to source new masks, speak to our manufacturing partners, and scout new products. 

I am inviting all Mask Lovers to join the Sonagi team on the floor live to see the latest new products and innovations! October 15, 9am UK / 5pm Korea time.

RSVP here

Other Honourable Mentions

1) MILLI MILLI BRIGHTENING for it’s charcoal based approach to hydro-gel
2) OH SO COOLING MASK for its immediate refresh and mint cooling properties
3) 1989 CHOSUNGAH for its amazing following amongst the Koreans and value

Enough said, what’s yours and why?
Feel free to reply directly and share with us your favorites!


Best regards,
Michelle

PS: We just launched our Sonagi “Best of Korea” Advent Calendar. 24 days of Korean skincare, curated by Sonagi. Pre-order here


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