The 3 main skin-luminizing makeup styles that are going viral in Korea

Glowing Skin Makeup Trends Taking Korea by Storm

In the ever-evolving world of beauty, trends come and go, but a few have managed to capture the attention of makeup enthusiasts worldwide. Among them, three glowing-skin makeup styles have been taking the Korean beauty scene by storm: Watery Glow, Glossy Glow, and Illuminating Glow.

Watery Glow (Mulgwang)

The Watery Glow makeup look has been a popular choice in Korea for over a decade, first gaining popularity through the influence of actress Kim Hee-ae. This makeup style creates the illusion of water being poured directly onto the face, resulting in a striking shimmer and intense glow. The strong glitters used in this technique help minimize the appearance of wrinkles, making it a favorite among those seeking a youthful, radiant complexion. However, the downside of Watery Glow is that it may not blend seamlessly with more vibrant makeup shades.

Glossy Glow (Yungwang)

Compared to the Watery Glow, the Glossy Glow has a slightly lighter and less shimmery appearance, but still maintains an overall glowing and dewy look. This skin-expressive makeup style has become increasingly popular among K-pop idols and has recently surpassed the Watery Glow in terms of popularity. The Glossy Glow provides a luminous finish that still allows the natural skin texture to shine through.

Illuminating Glow (Sokgwang)

The third trend, the Illuminating Glow, offers a unique take on the glowing skin look. This makeup style creates the illusion of the skin glimmering from within, giving the complexion a dewy, radiant appearance. The light-reflecting properties of the Illuminating Glow add dimension to the skin, making it appear as if the glow is emanating from the very core of the face.

Interestingly, the younger generation in Korea, particularly those in their 20s, have shown a preference for the Glossy Glow and Illuminating Glow makeup styles. These trends tend to blend seamlessly with more colorful and vibrant makeup looks, making them a versatile choice for those looking to achieve a fresh and youthful appearance.

As the Korean beauty industry continues to push the boundaries of makeup innovation, these glowing-skin trends have captivated the attention of beauty enthusiasts around the world. Whether it's the bold Watery Glow, the sophisticated Glossy Glow, or the ethereal Illuminating Glow, these makeup styles have undoubtedly left a lasting impression on the global beauty landscape.

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