Korea’s Viral Personal Colour Analysis Phenomenon

The Personal Analysis Craze Sweeping Korea

In recent years, a unique trend called "personal colour analysis" has taken South Korea by a storm. This specialized service involves individuals undergoing professional evaluation to determine the most flattering colour palette that complements their unique features. The concept stems from the belief that wearing colours harmonious with one's natural hues can enhance appearance and boost confidence.


Finding out Your Optimal Seasonal Shades

The personal colour analysis process typically begins with a thorough evaluation of the client's skin undertones, eye colour, and hair shade. Experts then categorize each individual into specific seasonal colour palettes, such as spring, summer, autumn, or winter. These seasonal palettes are divided into cool and warm tones - cool colours have blue or gray bases, while warm tones have yellow or red bases. Warm tone includes Spring and Autumn colours, and Cool tone includes Summer and Winter colours. Spring palettes tend to feature soft, pastel hues, summer shades lean towards cooler blues and greens, autumn colours are richer and more earthy, and winter palettes are defined by bold, dramatic tones.


Personalized Palettes to Enhance Your Radiance

Clients receive a detailed colour analysis, complete with swatches and guidelines on seamlessly incorporating their personalized shades into various aspects of their lives, from fashion and makeup to home decor. Jewelry for example, Warm types may be advised to opt for delicate rose-gold, and bolder golds, while Cool types are recommended to embrace Silver and metallic  Jewelry. 


The Exponential Growth of Tailored Color Consulting in Korea

The personal colour analysis trend has gained immense popularity in Korea, where appearance and self-care hold significant cultural importance. Many Korean celebrities and influencers have embraced this practice, fueling its widespread appeal. Social media platforms are inundated with individuals sharing their personal colour analysis results, outfit recommendations, and makeup tutorials tailored to their assigned palettes. This trend has also given rise to a thriving industry, with numerous businesses offering colour analysis services, specialized clothing lines, and colour-coordinated products to cater to this growing demand.

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